15 Image Storyboard

150 Refined Text

'Transform' can be defined as 'to change or alter in form, appearance, or nature'. Whether it is to physically mould an object from one form into another form, or changing the state/nature of an object there is still an idea of 'transformation' within it. Playing with the idea of transformation, the intentions of my music video is to show transformation within an architectural design context. Literally.

By beginning with a scene of a computer desk and a shadow of a person leaving the desk, the scene then focuses on the computer screen itself, revealing an architectural type design, or more correctly a simple model of a building/block. The music then comes in and simulatenously the icons of the design program comes to life and jumps out of the computer screen - therefore changing their state of being. They then proceed to "export" the digital version of the design out of the computer where they begin their own task of "transforming" the simple design into a more complex and interesting design.

After the transformation is completed, they "import" the design back into computer and "transform" back into their original state, just in time before the human shadow returns.

Music & Video Inspirations

Pinball Spring 160

Genre: Electronica
Length: 2:51
Instruments: Synths
Tempo: 160

Triumphant and exuberant, this arcade groove is bright and perfect for retro games or humorous video content. Super fast J-Pop feel version. Bouncy, Bright, Driving 2010

http://incompetech.com/m/c/royalty-free/index.html?feels[]=Driving

Video Inspirations

150 Words Draft Text

The idea of transformation is simple yet can be really powerful. Beginning with simple shapes and then cutting, displacing, rotating, and basically moulding it can effectively alter the simple shapes into complex objects. The idea of transformation is predominant amongst not only nature but can also be found in the architectural world.

The story behind my music video is to thus show this "transformation" in design. Taking a very simple idea of a design program such as sketchup or 3ds max, my intention is to make the program come to life when no one is looking. The music video is to begin with icons such as "transform", "copy", "paste", etc. of a program to come to life, and then bring it out of the computer screen for the process of "transformation". They will take the simple shape a person has created and then mould it according to their own functions. Then ultimately place it back into the computer screen, as the person comes back.

15 Architectural Images

References

http://hubpages.com/hub/What-will-the-world-be-like-in-100-years--I-DO-BELIEVE-IN-HUMANITY

http://blog.jtbworld.com/2008/06/impressing-dynamic-architecture.html

http://www.flickr.com/photos/7778174@N08/1308474483/

http://www.flickr.com/photos/dynamic-architecture/2475362445/

http://www.flickr.com/photos/dynamic-architecture/2475362307/

http://www.flickr.com/photos/bsidez/109776666/

http://www.flickr.com/photos/scottnorsworthy/2915768705/

http://www.flickr.com/photos/slsay/3795175244/

http://images.businessweek.com/ss/05/12/china_wonders/source/1.htm

http://images.businessweek.com/ss/05/12/china_wonders/source/6.htm

http://www.mediafacade.net/extern/loesungen/architektur-design/

http://my.opera.com/Crab%20of%20rock/blog/index.dml/tag/Danish%20Light*house

http://www.luxury-insider.com/Current_Affairs/post/2008/10/14/Mexico-Bicentenary-Towers.aspx

http://accuracyandaesthetics.com/?p=1053

http://www.psfk.com/2009/02/mad-invites-young-international-architects-to-design-a-city-center-in-southwest-china.html

http://www.newhouseofart.com/world-expo-2012-pavilion-futuristic-architectural-design-concept/

http://www.linearchitecture.com/blog/2009/02/

7 Videos

Motion

Setting

Groups

Transform

Free

Bound

Belong

7 Sketches

"Set" Interpretation

The word "set" can be defined and interpreted in many different ways depending mainly on its context. Whereas the word can be used as an adjective, verb or noun, my interpretation of the word "set" is focused on the basic notion of "groups", where collective individuals are gathered together based on their similar characteristics. The basing of similarities is the set of rules that generally create this grouping. The setting of the rules brings forth the second interpretation of the word ‘set’. ‘Set’ in this situation is used as a verb to describe the notion of transforming the state of individuals. From undecided to decided, uncertain to certain to the idea of from liquid to solid (the idea of letting the cake set), set is used to describe the motion of this change of state. An individual belonging to a set where its status is changed by the setting of a different set of rules can then be considered as being set free from its previous bound state.

15 "Set" Images & 2 Test Videos

Test/ Draft Videos

15 "Set" Images

Set Me Free

Setup

Subset

Tea Set

Tennis Set

Settings

Chess Set

Setting Goals

Sunset

Ready, Set, Go!

Photo Shoot Set

A Set of Numbers

Theatre Stage Set

Set

References

http://www.flickr.com/photos/noamg/2603471151/

http://www.flickr.com/photos/galessa/2991966989/

http://www.flickr.com/photos/21644167@N04/3032912523/

http://www.flickr.com/photos/pepenewton/2460405001/sizes/l/

http://www.flickr.com/photos/kennymuz/3729007382/

http://www.codeproject.com/KB/vb/appsettings2005.aspx

http://www.mywoodentoys.com.au/images/magnetic_wooden_numbers.jpg

http://www.flickr.com/photos/hamwithcam/3260687582/

http://www.flickr.com/photos/dsevilla/497024909/

http://www.flickr.com/photos/shanemorris-smp/4073086048/

http://www.wildlife-fantasy.com/artwork/set.php

http://commons.wikimedia.org/wiki/File:Subset_with_expansion.svg

http://www.tripadvisor.com/LocationPhotos-g60713-d113937-Inn_San_Francisco-San_Francisco_California.html

http://www.firevector.com/atmoweld/english/atmoweld-master-units.html

http://www.rfdesigns.org/medea.htm

http://financefull.com/business-analysis/strategies-for-success-for-different-companies/

http://blog.livedoor.jp/aquabelle02/archives/50174780.html

http://www.fubiz.net/galleries/set/fairy-tale/photo/2770738839/