'Transform' can be defined as 'to change or alter in form, appearance, or nature'. Whether it is to physically mould an object from one form into another form, or changing the state/nature of an object there is still an idea of 'transformation' within it. Playing with the idea of transformation, the intentions of my music video is to show transformation within an architectural design context. Literally.
By beginning with a scene of a computer desk and a shadow of a person leaving the desk, the scene then focuses on the computer screen itself, revealing an architectural type design, or more correctly a simple model of a building/block. The music then comes in and simulatenously the icons of the design program comes to life and jumps out of the computer screen - therefore changing their state of being. They then proceed to "export" the digital version of the design out of the computer where they begin their own task of "transforming" the simple design into a more complex and interesting design.
After the transformation is completed, they "import" the design back into computer and "transform" back into their original state, just in time before the human shadow returns.
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